The Chief Executive Officer (CEO), KV Worldwide, Ugwuanyi Benjamin Mark Chinwike A.K.A King Kolow has revealed that his record label is set to blow in the Nigerian music industry. The Enugu born, Makurdi and Lagos based oil and gas mogul with penchant for entertainment, in a chat with The Voice’s DAMIAN DAGA, bared his mind on prospects of his new record label, challenges of music production in Nigeria and sundry issues.
Establishment of KV Worldwide
KV Worldwide which stands for King Kolow Vibes Worldwide was established in January, 2021 and is based in Lagos. The record label is billed to blow in the Nigerian music industry.
The CEO, King Kolow hinted that he set up the record label out of passion for music, being a singer and rapper, of close to six years experience.
He noted that his decision to float the record label is borne out of passion he has for entertainment, as well as being an integral part of young artistes’ development.
At the moment, KV Worldwide has one artiste, Eruzy signed on and he is making waves on the social media sphere.
KV Worldwide’s five year target, expectations
King Kolow enthused that in the next five years, KV Worldwide would be known worldwide as the label is bound to blow, considering their target to give a veritable environment for the development of great talent. He also noted that they are searching for only the best and with the best, the sky is their limit.
He added that, he is capable and ready to finance KV Worldwide record label to achieve its set goals.
“Expect good music because it is the food to the soul and body. We already have a lot of talents to harvest because good music is our motto,” he elucidated.
On challenges confronting the music industry, especially in record label floating, “it is not easy in the industry because many want to do music for money and not for passion,” Kolow stated.
According to him, promoting music involves a lot of capital which usually hinders the smooth take-off and growth of labels.
“Yes, COVID-19 pandemic affected the music industry a lot but it is receding, in a way, with the availability of vaccines to mitigate it’s spread. Everything will be okay soon,” he posited.
Commenting on government’s support for the music industry, King Kolow noted that although government is required to give a conducive environment for the flourishing of the industry, it is truly a private business.
According to him, the basic responsibility of government is to recognise any artiste has blown or is popular in any way it deems fit.
Take on popular music
King Kolow, while advicing upcoming musicians and producers on popular music said, “anybody that wants to be a musician or producer should know that rappers are hardly appreciated in the country.”
According to him, Nigerians seem to prefer more of dance-able songs, to which he adviced that they should learn to bring out dance-able songs because that is what Nigerians want. He added that even musicians that were hitherto doing otherwise have switched genres.